Today, US consumers' concern for health and well-being, plus a growing trend toward vegetarian lifestyles, is creating an exciting and expanding market with long term business potential.
In 1994, 1% of the US population was vegetarian1. Between 1994 and 2000, there has been a four-fold increase in the number of American vegetarians, now comprising 4% of the US population2.
Vegetarian-minded consumers - those who consciously make vegetarian choices but don't necessarily consider themselves vegetarian - now represent at least 20% of the US population3.
Today, Vegetarian and Vegetarian-minded consumers comprise over 70 million Americans4 - a sizeable business growth opportunity. And, among younger Generation Y consumers aged 18-34, 15% are vegetarian5.
- 1 in 4 American consumers make vegetarian choices
- 15% of consumers aged 18-34 are vegetarian
- 70 million vegetarian-minded consumers in the US
Vegetarian capsules by Capsugel will help you strengthen your product portfolio and capitalize on this growing opportunity now and for years to come.
References
1-3National Vegetarian Resource Group Zogby Poll 2000
4"A 1999 HealthFocus Fast Facts Report: Vegetarian and Vegetarian Aware Shoppers"
5National Vegetarian Resource Group Zogby Poll 2000
|
