The Next Generation of Capsule Additional Benefits NPcaps quickly break down in the stomach and are easy to digest NPcaps offer the lowest oxygen permeability of any capsule shell material Benefit: protects capsule contents from oxidation Benefit: may extend shelf life Benefit: highly stable (capsule material does not cross link with ingredients) NPcaps Comparison chart NPcaps also offer: Moisture level similar to gelatin capsules Mechanical properties similar to gelatin capsules Consumer Benefits NPcaps enhance a "natural" lifestyle NPcaps address dietary choices, including a preference for vegetarian options and no fat/no cholesterol NPcaps address allergenic concerns NPcaps appeal to a wide cultural audience Marketing Benefits for Products Made with NPcaps NPcaps increase product differentiation NPcaps support a premium product positioning NPcaps reinforce a company's commitment to quality NPcaps have particular appeal to unique consumer groups (see "Consumer Benefits" above) NPcaps support a "cutting edge" image since NPcaps represent the latest advancement in capsule shell technology